Good evening everyone, today I am so glad to show one video about interactive television in Youtube. I think it is quite helpful to understand about interactive TV rather than bunch of contents. This video is about how digital television is going to change in next 10 years and does people likely want to buy a TV brand which includes interactive function. Furthermore, this video will provide industry case about interactive TV, is including the TV campaign by Nike.
Through this video, I can relate this to 'Use & Gratifications' theory because it is the most effective theory in the mass communication. Because it is focus on individual during a progress of mass communication and it also provides perceptive analysis of how people experienced about media content. Lastly, the most advantage of 'Use & Gratifications' theory is, provides useful insight of adoption of new media.
1. 1. Alpha. (2008). The next 10 years – part 1. Available from http://www.youtube.com/watch?v=BMN9Vp5gXD4
