Sadly, it is my last blog about Interactive television. Hopefully you guys enjoyed my blog and understand about my topic. Anyway I need to finish up my last blog :) Let's go !!!Overall, Interactive television looks like it launched well into South Korea but we are still not really sure how iTV (interactive television) will looks like and how iTV will be delivered to homes (Jensen, F. & Toscan, C. 1999). Now, Interactive television have abundant contents and expense of settop box are lower and big companies which are Microsoft, AOL, AT&T etc. are cognising an strategic importance of iTV. IF you still remember a result of my survey (quantitative), it shows South Korean prefer Interactive television than traditional television. In response to viewers, I hope entire of Korea interactive tv change to digital television from existing form of analogue. Thank you for read all of my blogs everyone and also thank people who participated in my survey :)Love,Yale 1. Jensen, F. & Toscan, C. (1999). Interactive Television: The TV of the future or the future of TV?, In Mayer, P. (ed.). Computer Media and Communication. Oxford University Press.
Now I move onto talk about Interactive television industry in Korea. The first interactive television launched into Korea through by CJ cable net. They tried to open the door to lead people into the digital world and they got pretty good result as a first running company. For attract people, they provide more than 100 different channels freely, 21 PP live channels (PPTV) and a video-on-demand (VOD) services.
(KT Mega TV)
Firstly, I can tell you guys about KT mega TV :) KT mega TV is the main telecom operator in South Korea and provides a high definition internet protocol television (HD IPTV) service.
(Hana TV)
Then South Korea has one more telecom which is "Hana TV". It launched on July 2006 and assured 500,000 viewers on July 2007 in one year. Hana television provides a diversity of video-on-demand (VOD) and it is also able to set settop box up to connect to the broadband. Hana TV also launched Live television service and brought customised multimedia service to viewer such as shopping, internet and telephone service, movie, language study, and Finance etc. I think our life is keep changing to comfortable to live through using interactive television.
Of course, there is advantage and disadvantage :)
In my opinion, for the advantage of interactive television is, it could be a great experience to the customer if he or she never experienced it before. "Interactive and personalised TV offers significant opportunities to advertisers, advertising agencies, TV channels but most importantly can turn passive viewers to active participants, enhancing the TV viewing experience (Antonoff, M. 1992)."
Most of people say, "Digital divide" is the most reason of disadvantage for interactive television marketing because the one who has a digital television and who has not. It would be matter to viewers and fortunately, it does not matter to viewer these days because during few years, it is not the majority choice for viewer and rapidly increased and widen the audiences.
1. Antonoff, M. (1992). “Interactive Television.” (ed.). Popular Science: New York.
Hello people, Here is Yale again :)I read an interesting sentence through some website about Interactive television and say that more than average person in Britain and America, he or she spends more than a quarter of their time in front of the TV. Since much concern is being voiced about the people are less involved with other people and fewer conversations on television. New type of television was kept developed while we are worrying about this issue.
That is an 'Interactive TV'. Interactive television can provide all control to any company or government that is able to pay money and it will use for invade viewer's privacy, too.
So what do you think how will Interactive television affect into your life?
In my opinion, if I am about to accept a new advice into my house, and maybe I will interactive with it every day at least for three hours. In addition, I might reduce time to do computer because it is also just like a PC. And there is three types of Interactive television service which is cable, satellite, and personal video recorder which can be joined to either of the above or stand-alone. It is so cool, right? It means you can collect viewing data whenever you want like in real time or store and forward. A data will save on set top box and will send to the storage database later.
How cool it is.... The reason why I like interactive television is can do online shopping, play games and activities. Every click remote control you can buy product and request more information when I need more information of product and especially when you want to play game, you can move characters in games and all actions in games of strategy.
It is not too late to become an accepter of Interactive television :) I hope you try the new world through it.
