< Analysis of Survey Result >

Hi, everyone. I am back again here :)

I will analysis of survey result that I got from Survey Monkey. I used the survey due to it being a form of quantitative research and provides detail results to address research question. I asked in survey monkey, whether South Korean prefer Interactive TV more than non-interactive TV?

By doing a quantitative for 100 South Korean aged above 18 is conducted to find out more about their opinions on Interactive television. As a result, 61.3 percent of people say yes that know about Interactive television and 38.7 percent of people say no that do not know about it. A 61.3 percent of the surveyed reckon that the Interactive TV launched with commercial “iTV” (Interactive Television).

According to survey, what deters you from getting in touch with interactive television, 50 percent of people think time consuming, 20 percent of people think it is easy to use, 30 percent thinks it contains interesting content to attract people and 15 percent thinks it able to connect to the content. Following question 7, you can see Korean prefer Samsung Company as well. Most of reason for selecting of information as stated in question 6 is internet which is high accessible, with more and fast updates information and able to get a variety of opinions from the web users.

Survey :)

Finally !! I finished my survey through the Survey Monkey. :) I hope after you read all the questions I posted below, understand South Korean prefer Interactive television or not. Let's start to read it !!

*Result for Survey Monkey* -100 South Korean

1) Age group
a. 17 and below : 0%
b. 18 – 20 : 19%
c. 21 – 26 : 42.6%
d. 27 and Above : 38.4%


2) Occupation
a. Accounting/ Finance : 12.1%
b. Administrative : 16.3%
c. Education/ Training : 9.2%
d. Engineering : 10.4%
e. Executive/ Management : 22.1%
f. Government/ Military : 12.1%
g. IT Related : 4.1%
h. Production/ Operation : 2.1%
i. Research : 2.1%
j. Student : 4.5%
k. Unemployed : 5.0%

3) Monthly Income
a. Below S$ 1000 : 17.4%
b. S$ 1001 – 2000 : 22.2%
c. S$ 2001 – 3000 : 44.2%
d. S$ 3001 – 4000 : 10.7%
e. S$ 4001 – 5000 : 5.5%

4) How do you know about Interactive television?
a. Yes : 61.3%
b. No : 38.7%

5) What deter(s) you from getting in touch with interactive tv? (No in question 4)
a. Time Consuming : 50%
b. Easy to use : 20%
c. Interesting content : 30%
d. Able to connect to the content : 15%
e. Other : 5%

6) Where do you get your source of Television from? (Yes in question 4)
a. The Internet : 41.1%
b. Shopping mall : 28.6%
c. TV commercial : 20%
d. Magazine : 2.1%
e. Others (Word of mouth) : 8.2%



7) Please indicate the company you prefer when you buy television?
- Samsung : 39.4%
- LG : 25.9%
- Toshiba : 4.3%
- Hp : 3.5%
- Sonic : 10.2%
- Panasonic : 8.6%
- Philips : 5.6%
- Etc (Mitsubishi, Vizio) : 2.5%


8) What is the reason for selecting the source of information as stated in qn 6?
- Internet: Highly accessible, with more and fast updates. No time lag. Easy to find new information. Most of the time spent using computer. Able to get a variety of opinions from the web users.
- Shopping mall: can experience directly
- TV commercial: arouse people’s curiosity
- Others(Word of mouth): people trust the recommendation of others
- Magazine: Reading as a hobby, cheap, readily available.

9) Are you willing to change from the existing cable TV to Interactive TV?
a. Yes : 61%
b. No : 39%

10) Why do you prefer Interactive TV than Non - interactive TV?
a. Comfortable to use : 35.2%
b. Offer diverse TV set : 28.4%
c. Have different choice of content : 26.2%
d. Others (T-commerce, Interactive Goodies, Telegraphic) : 10.2%