< Analysis of Survey Result >

Hi, everyone. I am back again here :)

I will analysis of survey result that I got from Survey Monkey. I used the survey due to it being a form of quantitative research and provides detail results to address research question. I asked in survey monkey, whether South Korean prefer Interactive TV more than non-interactive TV?

By doing a quantitative for 100 South Korean aged above 18 is conducted to find out more about their opinions on Interactive television. As a result, 61.3 percent of people say yes that know about Interactive television and 38.7 percent of people say no that do not know about it. A 61.3 percent of the surveyed reckon that the Interactive TV launched with commercial “iTV” (Interactive Television).

According to survey, what deters you from getting in touch with interactive television, 50 percent of people think time consuming, 20 percent of people think it is easy to use, 30 percent thinks it contains interesting content to attract people and 15 percent thinks it able to connect to the content. Following question 7, you can see Korean prefer Samsung Company as well. Most of reason for selecting of information as stated in question 6 is internet which is high accessible, with more and fast updates information and able to get a variety of opinions from the web users.