Survey :)

Finally !! I finished my survey through the Survey Monkey. :) I hope after you read all the questions I posted below, understand South Korean prefer Interactive television or not. Let's start to read it !!

*Result for Survey Monkey* -100 South Korean

1) Age group
a. 17 and below : 0%
b. 18 – 20 : 19%
c. 21 – 26 : 42.6%
d. 27 and Above : 38.4%


2) Occupation
a. Accounting/ Finance : 12.1%
b. Administrative : 16.3%
c. Education/ Training : 9.2%
d. Engineering : 10.4%
e. Executive/ Management : 22.1%
f. Government/ Military : 12.1%
g. IT Related : 4.1%
h. Production/ Operation : 2.1%
i. Research : 2.1%
j. Student : 4.5%
k. Unemployed : 5.0%

3) Monthly Income
a. Below S$ 1000 : 17.4%
b. S$ 1001 – 2000 : 22.2%
c. S$ 2001 – 3000 : 44.2%
d. S$ 3001 – 4000 : 10.7%
e. S$ 4001 – 5000 : 5.5%

4) How do you know about Interactive television?
a. Yes : 61.3%
b. No : 38.7%

5) What deter(s) you from getting in touch with interactive tv? (No in question 4)
a. Time Consuming : 50%
b. Easy to use : 20%
c. Interesting content : 30%
d. Able to connect to the content : 15%
e. Other : 5%

6) Where do you get your source of Television from? (Yes in question 4)
a. The Internet : 41.1%
b. Shopping mall : 28.6%
c. TV commercial : 20%
d. Magazine : 2.1%
e. Others (Word of mouth) : 8.2%



7) Please indicate the company you prefer when you buy television?
- Samsung : 39.4%
- LG : 25.9%
- Toshiba : 4.3%
- Hp : 3.5%
- Sonic : 10.2%
- Panasonic : 8.6%
- Philips : 5.6%
- Etc (Mitsubishi, Vizio) : 2.5%


8) What is the reason for selecting the source of information as stated in qn 6?
- Internet: Highly accessible, with more and fast updates. No time lag. Easy to find new information. Most of the time spent using computer. Able to get a variety of opinions from the web users.
- Shopping mall: can experience directly
- TV commercial: arouse people’s curiosity
- Others(Word of mouth): people trust the recommendation of others
- Magazine: Reading as a hobby, cheap, readily available.

9) Are you willing to change from the existing cable TV to Interactive TV?
a. Yes : 61%
b. No : 39%

10) Why do you prefer Interactive TV than Non - interactive TV?
a. Comfortable to use : 35.2%
b. Offer diverse TV set : 28.4%
c. Have different choice of content : 26.2%
d. Others (T-commerce, Interactive Goodies, Telegraphic) : 10.2%