Overall, Interactive television looks like it launched well into South Korea but we are still not really sure how iTV (interactive television) will looks like and how iTV will be delivered to homes (Jensen, F. & Toscan, C. 1999). Now, Interactive television have abundant contents and expense of settop box are lower and big companies which are Microsoft, AOL, AT&T etc. are cognising an strategic importance of iTV.
IF you still remember a result of my survey (quantitative), it shows South Korean prefer Interactive television than traditional television. In response to viewers, I hope entire of Korea interactive tv change to digital television from existing form of analogue.
Thank you for read all of my blogs everyone and also thank people who participated in my survey :)
Love,
Yale
1. Jensen, F. & Toscan, C. (1999). Interactive Television: The TV of the future or the future of TV?, In Mayer, P. (ed.). Computer Media and Communication. Oxford University Press.
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